01 Jun 2024
(Video) “Pump & Win” Caltex Kelantan 2024
Kelantan Caltex Dealers Pact (PDCK) organised the “Pump & Win Caltex Kelantan 2024” programme, which lasted for four months from January to April 2024.
A total of 36 selected winners from eligible participants walked away with prizes including electrical appliances, 5 motorcycles, and a Proton Saga. The prize presentation ceremony was held on 18 May 2024, in the presence of the Kelantan State Director from the Ministry of Domestic Trade and Cost of Living, Tuan Haji Azman Bin Ismail. Retail Manager Puan Faizah and PDCK President, Tuan Haji Che Din, also congratulated the winners from across the state and acknowledged the efforts of Retail Partners who jointly carried out this program.
The “Pump & Win Caltex Kelantan 2024” programme aims not only to retain existing customers but also to attract new customers to the Caltex brand. Through digital displays wrapped around pillars at one of the busiest intersections in Kota Bharu, PDCK was able to vividly splash the "Pump and Win Caltex Kelantan 2024" program. Special thanks to Bobby Marshal, Head of Marketing of Chevron Malaysia, and the Malaysia Marketing Activation Team for the digital-out-of-home (DOOH) airtime.
The program also received financial support from Branded Marketers Pen Petroleum Sdn Bhd, Trivenus Sdn Bhd, and Sutera Matra Sdn Bhd.