29 Sep 2023

(Video) “Pump & Redeem” LSM Campaign - Sutera Matra Sdn Bhd

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Following the launch of CSR T-shirts featuring CaltexGO elements, Sutera Matra Sdn Bhd received feedback from customers on their interest in purchasing the shirts due to its appealing design. This feedback inspired them to conduct a LSM that enables customers to redeem merchandise with the Caltex logo.

After months of meticulous planning, the LSM was launched from 1st of June to 31st of August 2023. A total of 44 Caltex stations within the Sutera Matra network and 10 stations from other networks actively participated in this LSM.

For every RM50 of fuel purchase, customers received 1 stamp on their loyalty card. The stamp redemptions were as below:

8 stamps: Exclusive Caltex Hat

10 stamps: Exclusive Caltex Towel.

12 stamps: Exclusive Caltex Jersey T-shirt.

Moreover, customers who completed redemptions were eligible for a lucky draw with a stylish Caltex backpack to be won. The positive response from customers highlights the success of this customer-focused initiative.

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