27 Jun 2025
(Video) BF Petro Energizes Station - Lucky Draw Campaign
6 June 2025, Friday - BF Petro in Taman Sri Skudai, Johor recently came alive with energy and excitement through a vibrant local station marketing initiative. From 1 May to 30 June 2025, the station hosted a Caltex Rewards Lucky Draw Campaign that brought customers closer to the brand while boosting sales and loyalty.
To join the draw, customers simply had to spend a minimum of RM40 on petrol, RM100 on diesel or RM20 at the Take 5 Mart. The campaign featured attractive prizes including Havoline lubricants, Techron TCP and Take 5 vouchers, encouraging strong participation from the community.
A dedicated Caltex Rewards booth operated daily, giving out tissue packs for each successful new registration. This touchpoint helped register over 100 new members by early June. Adding to the festive spirit, the station also hosted live busking sessions twice a month during peak hours. Local performers entertained crowds with multilingual songs while promoting the Rewards program and the lucky draw, creating an engaging and memorable station experience.
The success continues with a community program lined up for July. BF Petro is on track to drive even more sign-ups and deepen customer engagement, proving that a little creativity and local flair can go a long way.
(Video) BF Petro Energizes Station - Lucky Draw Campaign
