14 Mar 2024
Scholfield Sdn Bhd - Caltex Rewards Activation Campaign
Branded Marketer Scholfield Sdn Bhd along with a few stations in their network organised an on-ground activation campaign for Caltex Rewards from 23 February 2024 to 25 February 2024 at Lotus's Hypermarket in Kluang, Johor.
The campaign aimed to promote the CaltexGO application and the Caltex Rewards loyalty program. This three-day event saw the support of Retail Partners from:-
- Batu Empat Service Station
- HT Hiap Thye Sdn Bhd
- Ismail Petrol Station
- Jaya Goldz Star
- JS Service Station
- Leng Huat Service Station Sdn Bhd
During the event, customers who downloaded and signed up were given exclusive Caltex merchandise sponsored by Chevron Malaysia plus freebies from Scholfield Sdn Bhd and participating stations. The team targeted to obtain 500 signups but their tireless effort saw an impressive 539 new Caltex Rewards sign-ups achieved within three days!
Scholfield Sdn Bhd - Caltex Rewards Activation Campaign
