28 Jun 2025
Scholfield - Pump & Win Starcash 2025
16 June 2025, Monday - From 15 February to 15 May 2025, selected Caltex stations in Johor and Perak came alive with the launch of the LSM “Pump & Win StarCash 2025” promotion. The initiative captured the interest of Caltex Rewards members who were eager to take part and win exciting prizes.
With every RM40 fuel purchase of RON95 or RON97, or RM100 for Diesel, customers stood a chance to win RM50 worth of StarCash and exclusive Caltex merchandise. At all 10 participating stations, winners were announced every two weeks, encouraging repeat visits.
By the end of the campaign, 200 customers had received StarCash, while another 2,000 walked away with premium Caltex items. The campaign successfully strengthened community engagement and enhanced customer participation overall.