28 Jul 2025
BF Petro - Rewards My School 2025
SKUDAI, JOHOR BAHRU – June 21, 2025 – Scholfield and Caltex BF Petro officially launched their groundbreaking "Rewards My School" social investment initiative today at the PIBG Annual Meeting held at SK Sekudai Batu 10. The event, officiated by ADUN Skudai, YB Puan Marina Binti Ibrahim, marks a significant step in fostering community ties and is the first social investment program of its kind in Johor Bahru led by a petrol station.
The initiative aims to benefit approximately 2,000 students across three local schools: SK Sekudai Batu 10, SK Sri Skudai, and SMK Skudai. Running from July 1 to September 30, 2025, the program seeks to create a lasting positive impact on the educational community.
During the launch, Caltex BF Petro actively engaged with attendees, successfully registering 85 new users for the CaltexGO app. To add to the excitement, a lucky draw was held, with 10 winners each receiving RM30 fuel vouchers. The engagement will continue with monthly draws planned for parents and teachers who utilize the app, encouraging sustained participation.
This "Rewards My School" initiative exemplifies how localized, station-led social investment efforts can not only strengthen relationships within the community but also effectively drive customer engagement, setting a new precedent for corporate responsibility in the region.