14 Jul 2025
Rahmat Aktif - Innovative Activation at Batu Pahat Hospital
BATU PAHAT, JOHOR – May 26, 2025 – In a strategic move to broaden its customer engagement, Rahmat Aktif Trading brought the Caltex Rewards program directly to the public, setting up a promotional booth at the Sultanah Nora Ismail Hospital in Batu Pahat. This initiative, led by En. Fauzan and supported by two dedicated staff members, aimed to extend the reach of Caltex Rewards beyond traditional petrol station settings.
The booth's primary objectives were clear:
- Register new Caltex Rewards members,
- Promote the station’s Loyalty Stamp Card (LSM), and
- Boost conversion rates.
To achieve this, Rahmat Aktif Trading implemented several engaging activities on-site. New CaltexGO sign-ups were rewarded with free flavored drinks and entries into a lucky draw. The LSM promotion encouraged customers to collect 10 stamps to redeem exclusive Caltex premium items, while staff also provided valuable information on the SKDS fuel subsidy program.
The outreach proved to be a resounding success, yielding "very positive and encouraging results." A total of 65 new CaltexGO accounts were registered, and 156 LSM stamp cards were distributed. Encouraged by this strong public response, Rahmat Aktif Trading is now in discussions to establish a monthly presence at the hospital, solidifying this innovative approach to customer acquisition. This initiative powerfully demonstrates how strategic community engagement can significantly expand brand reach, deepen customer loyalty, and ultimately drive station performance for Caltex partners.
Rahmat Aktif - Innovative Activation at Batu Pahat Hospital
