25 Apr 2022

Perspective: Understanding The Customer And Their Petrol Station Preferences

Chevron’s continuous research in this area with an international research company has pointed out that for 2021, the top 4 factors influencing the customers’ decisions are:-

  • Location / Network of Stations
  • Fuel Quality
  • Customer Experience
  • Rewards

In the recent Q4 2021 report, we noticed that fuel quality and customer experience at the station is becoming a more important factor for customers when deciding which petrol station gets their business.

Factors influencing customers’ selection of a petrol station.

Eng_1.jpg Click here for more Petrol Station Franchise Business Opportunities.

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Eng_4.jpg Our Customer First (CF) and Image First (IF) guidelines will help you achieve that.

Eng_5.jpg Remember that we have the on-going Caltex Most Wanted Restrooms program. The submissions deadline has been extended to 31 May 2022. For more details, please contact your RBC or BMBC.

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Eng_8.jpg Visit our Platinum certified GreenRE stations at Ayer Keroh R&R Northbound & Southbound to better understand this.

Eng_9.jpg If you need advice or help, contact our NFR specialist - Brian Siew or your RBC/BMBC for more NFR ideas.

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