13 May 2025
(Video) Pen Petroleum - “Kami Bersama Peniaga Menu Rahmah” 2025
In March 2025, Pen Petroleum teamed up with the Ministry of Domestic Trade and Cost of Living (KPDN) to support the “Kami Bersama Peniaga Menu Rahmah” campaign, which celebrated hawkers offering RM5 meals during Ramadan.
As a token of appreciation, RM50 StarCash cards were given to participating hawkers. The team also promoted the Caltex Rewards program and CaltexGO app at Ramadan bazaars. With the special code CR-XP, new users who fueled RM30 received 1,000 bonus points, which drew strong interest.
The campaign ran from 7 to 15 March and reached communities in Penang, Kedah, Perlis and Kelantan. Over 100 people signed up for Caltex Rewards at each location within two hours. More importantly, it was a chance to engage with both new and loyal customers, who shared positive feedback and helpful suggestions.
This campaign showed the power of giving back and staying connected with the community. It was not just successful, but truly meaningful.
(Video) Pen Petroleum - “Kami Bersama Peniaga Menu Rahmah” 2025
