14 Feb 2024
Jom Bersama-sama: Capturing Diesel Customer via StarCard
18 January 2024, Sunday - Branded Marketer Pen Petroleum Sdn Bhd hosted virtual meetings themed “Jom Bersama-sama: Capturing Diesel Customer via StarCard” for all stations under their network. Close to 100 attendees were present for each session including Retail Partners, the Chevron team, Station Managers, CSRs, and Pen Petroleum’s BCs.
The objective of this meeting was to reinforce the importance of securing diesel customers via Caltex StarCard in line with the announcement of the Subsidised Diesel Control Scheme Application (SKDS). The meeting covered strategies to secure StarCard customers and some preparation tips for all retailers to be well-prepared for the new subsidy program before its deployment by the government.
Here are some of the key takeaways from the meeting:
A. Motivational message to Retail Partners: Better to Capture Now or Capture None.
B. Immediate actionables for Retail Partners before SKDS:-
- Convert Local Account to StarCard
- New Sign Up for StarCard
- Familiarise with StarCard Online Submission
- Display posters at stations (TBA)
- Educate CSRs
- Never provide misleading information regarding SKDS or collect data illegally
- Maintain good relationship with Diesel customers
- Preparation of hardware
Chevron Malaysia thanks Pen Petroleum Sdn Bhd in taking the initiative to prepare and educate the Retail Partners before the deployment of SKDS.
Pen Petroleum - Preparing for SKDS
