14 Aug 2023
Customer Appreciation Day - Scholfield Sdn Bhd
In conjunction with the Caltex Rewards Campaign’s on-ground activities in Perak, Penang and Kedah, Branded Marketer Scholfield Sdn Bhd worked together with selected stations in organising a Customer Appreciation Day to boost their marketing efforts:
Participating Stations:-
- Rosdani Sdn Bhd, Ipoh
- Enau Asia Sdn Bhd, Bercham
- Changkat Lada Service Station Sdn Bhd, Kampung Gajah
- Mahdevi's Filling Station, Batu Gajah
- Juaramas Sakti Sdn Bhd, Hutan Melintang
- Stesen Minyak Huaphing, Chemor
- Hockco Services Station, Teluk Intan
- Ironside Enterprise Sdn Bhd, Bercham
- Pembangunan SK Meru, Meru
- Boon Cheong Station, Taiping
- On Hing Fuel Station Sdn Bhd, Lekir
- NHH Insan Sdn Bhd, Kulim
- Petrobena Ventures Sdn Bhd, Bayan Lepas
Various engaging activities and promotions were organised such as free Caltex merchandise for every new Caltex Rewards registration, special promotions on lubricants and in-store items plus lucky draws for fuel purchases. During the event, free food such as nasi lemak and cakes were given to customers while special booths were opened by vendors and suppliers to attract the crowd.
Potential customers also had a one-to-one StarCard briefing session while customers were encouraged to redeem their Caltex Journey Card points. The stations also took the initiative to give back to society by giving away rice packs to the less fortunate.
Most of the participating stations achieved more than 100 new Caltex Rewards registrations during the campaign period. Chevron thanks the participating Retail Partners and Scholfield Sdn Bhd for organising these events successfully.
Special thanks to En Mohd Faiz, En Wan Syamsul, En Wan Syaiful, Miss Wendy, Miss Gan and Mr Teoh for taking their precious time to participate in the event and motivating Retail Partners to strive better in their business.
Customer Appreciation Day - Scholfield Sdn Bhd
