25 Jan 2025
Caltex Wins Gold at the Putra Aria Brand Awards
It is with immense pride and joy that we announce a historic milestone: Caltex has won Gold in the Automotive - Fuel, Lubricants & Accessories Category at the Putra Aria Brand Awards 2024 – for the very first time!
About the Putra Aria Brand Awards
The Putra Aria Brand Awards are among Malaysia’s most prestigious recognitions for brands, determined entirely by Malaysian consumers themselves. This honor reflects not just market leadership but the genuine trust, preference, and loyalty we have built with our customers. Winning this Gold award is a testament to our brand’s strong resonance with Malaysians and the collective efforts of everyone in our Caltex family.
How We Achieved This Together
This remarkable achievement is the result of our unwavering dedication and teamwork.
Together, we have made strides that have set us apart:
• Our Brand Refresh with “Drive Happiness Further”
We’ve brought a new vibrancy to the Caltex brand, reflecting our mission to deliver not just fuel but happiness, convenience, and quality to every customer journey.
• The growing performance of CaltexGO App and Caltex Rewards
By embracing digital innovation, we’ve made refueling more convenient and rewarding for our customers, driving greater engagement and satisfaction.
• Retailers On-Ground Activations and Local Site Marketing Initiatives
From station-level marketing to impactful campaigns, our efforts have consistently brought the Caltex experience closer to our communities.
• Merdeka & Malaysia Day Celebrations
Our heartfelt on-ground activities during these national events allowed us to connect deeply with Malaysians, fostering stronger relationships with the communities we serve.
• Social Investment and Community Support
Through meaningful initiatives that give back to the community, we’ve reinforced our commitment to building a brighter, more connected future for all.
• Growth of our network in key markets
The expansion of our Caltex network in critical markets like Klang Valley contributed to this success. By strengthening our presence in these markets, we've ensured better accessibility & visibility, enabling us to reach and serve more customers effectively.
A Moment of Pride and Motivation
This Gold award is a collective victory for all of us – from the leadership to every retailer and team member who has gone above and beyond to deliver the best to our customers. It reflects the strength of our partnerships and the shared belief in what the Caltex brand stands for.
Let’s Build on This Momentum
As we celebrate this proud achievement, let us also look forward to an even stronger year ahead. Together, we will continue to bring the best of Caltex products and experiences to our customers, further enhancing our customer value proposition and stretching the boundaries of excellence.
Thank you for your hard work, passion, and dedication. Here’s to continued success as we Drive Happiness Further!