Ohayo from the Land of the Rising Sun

Issue 13, 2020

Caltex Malaysia is giving its customers the opportunity to experience the best of Japan with its Caltex Ohayo Japan promotion that runs from 15 March to 15 July 2020.

Initially due to end on 15 June 2020, the promotion period has been extended to 15 July 2020, and the minimum spending to be eligible for the promotion has been reduced to RM30 (previously RM40) starting 9 May 2020.

There are two grand prizes to be won and each lucky winner will walk away with a brand new, stylishly sporty Toyota C-HR. For the second prize, six winners will receive a travel package worth RM15,000 each to one of these popular destinations in Japan – Hokkaido, Tokyo, or Kyoto, whilst 90 consolation prize winners will receive either a Caltex StarCash card, Panasonic gift voucher, or AEON gift voucher worth RM500 each.

Participants just need to follow some simple steps to participate in the Caltex Ohayo Japan promotion:

  1. Pump a minimum of RM30 worth of any fuel at any Caltex station
  2. Snap a photo of the receipt as proof of amount spent
  3. WhatsApp 'CALTEX' to 018 299 9980 or scan the QR code displayed at the stations
  4. Follow the instructions given through WhatsApp and they will be in the running for the prizes!
Note: Caltex JOURNEY Card or B Infinite Card members will double their chances of winning.

Advertisements and communications on Astro Radio 11 channels, social media, and posters at petrol pumps have been used to spread awareness about the promotion. Customer Service Representatives (CSRs) are also given bandanas to wear throughout the promotion period to further publicise the campaign.